How to use Google Keyword planner 2021||What is google keyword planner

 

In this post .I will teach you how to use Google keyword planner.What is google keyword planner.

How to Use Google Keyword Planner.

This is the final word guide to victimization Google Keyword Planner.

In fact, I’ve used the Google Keyword Planner (formerly called Google Keyword Tool) to assist grow my site’s organic traffic to 282,762 visits per month:

Backlinko – Organic traffic

And during this guide I’ll show you ways to induce the foremost SEO worth out of this awful tool.

Step #1: Access the Google Keyword Planner

Step #2: select Your Tool

Step #3: Filter and kind the Results

Step #4: Analyze the Keyword ideas Section

Step #5: select a Keyword

Bonus Step #1: Get precise Keyword Search Volume information

Bonus Step #2: The GKP Hack

Step #1: Access Google Keyword Planner

Yes, Keyword Planner may be a free tool.

But there’s a catch:

In order to use the Google Keyword Planner, you wish to possess a Google Ads account.

If you don’t have AN Adwords account already, you'll be able to set one up in a very few minutes:

AdWords – Register

(Just follow the prompts, enter some data regarding you and your business, and you’re in. Note: You don’t need to run a lively campaign to use the Keyword Planner. however do ought to a minimum of created a Google Adwords campaign).

Next, login to your Google Adwords account. Click on the wrench icon within the toolbar at the highest of the page.

AdWords – Toolbar

Then, select “Keyword Planner”:

AdWords – Menu

You’ll see 2 totally different tools among Keyword Planner: “Discover New Keywords” and “Get search volume and forecasts”.

Google Keyword Planner

When it involves SEO-focused keyword analysis, these 2 tools square measure enough to get thousands of potential keywords.

To be clear:

This tool is intended with PPC advertisers in mind. therefore there square measure loads of options within the tool (like keyword bidding features) that won’t be helpful if you’re victimization this tool to search out keywords for SEO.

With that, it’s time on behalf of me to indicate you ways to search out SEO keywords victimization every of the tools engineered into the Google Keyword Planner.

Step #2: select Your Tool

There square measure 2 main tools within the GKP.

And currently I’m planning to show you ways to use these 2 tools to assist you produce a colossal list of keywords for your SEO campaigns.

1. Discover New Keywords

2. Like the name suggests, this tool is right for locating new keywords.

As you'll be able to see, the sector higher than this tool says: “Enter product or services closely associated with your business”.

Google Keyword Planner – begin with keywords – Description

Quick Note: the worth you get from the Keyword Planner is essentially supported the data that you simply enter here. therefore you wish to be terribly strategic regarding what you enter into this field.

So to assist you get the foremost out of this tool, I’ll break down every of the 2 main choices.

“Start With Keywords”: These words and phrases that describe your business (for example, “weight loss” or “coffee”). this enables you to access Google’s internal info of keywords for various industries.

Pro Tip: you'll be able to enter multiple keywords into this field. simply place a comma when every keyword and press enter. as an example, if you run AN ecommerce web site that sells cookies, you’d wish to enter terms like “gluten free desserts” and “low carb cookies” here.

Google Keyword Planner – Multiple keywords

“Start With a Website”: this can be designed for Adwords users. however you'll be able to typically realize a couple of solid keywords here victimization your web site’s homepage… or a writing from your site.

(More thereon later)

Once you’ve entered your data into one (or all three) of the fields, click “Get Results”.

Google Keyword Planner – start

Next, you’ll see the Keywords Results Page. I’ll show you ways to use that a part of the Keyword Planner later within the guide.

For now, let’s dive into the second tool within the GKP: search volume and forecasts.

2. Get search volume and forecasts for your keywords

3. This feature {is only|is merely|is simply|is simply|is barely} extremely helpful if you have already got an extended list of keywords… and just wish to see their search volume. In alternative words, this tool won’t assist you generate new keyword ideas.

To use it, copy and paste a listing of keywords into the search field, and hit “Get Started”.

Keyword Planner – Metrics search

You’ll conjointly see an equivalent Keywords Results Page you see after you use the “Find new keywords” tool.

The only distinction is that a) you simply get information on the keywords you entered and b) Google can predict what percentage clicks and impressions you’ll get from the keywords you entered:

Keyword Planner – Keywords forecasts

No matter that tool you ultimately used, you finish up within the same place: The Keywords Result page.

And currently it’s time on behalf of me to try and do a deep dive into however that page works… and the way to induce the foremost out of it.

Step #3: Filter and kind the Results

Now it’s time to filter the list of keywords right down to a smaller list of terms that square measure best for you.

Both the tools I simply delineate can take you to the “Keywords Results Page”, that seems like this:

Google Keyword Planner – Basketball hoops

Here’s a breakdown of the page:

At the highest of the page, you’ll notice four targeting options: Locations, Language, Search networks and Date vary.

Google Keyword Planner – choices

Here’s what these four things mean:

“Locations”

This is the country (or countries) that you’re promoting to. Simple.

“Language”

This is the language of the keywords you wish to examine data on.

“Locations” and “Language” square measure mechanically set to focus on English-speaking individuals within the us. If that’s your target market (in most cases it'll be), you'll be able to leave these choices as-is.

But let’s say you’re primarily based in Deutschland. You’d wish to vary the placement to “Germany” and select “German” because the language.

“Search networks”

This is whether or not or not you wish to advertise solely on Google… or Google and their “search partners”. Search partner sites embody alternative search engines and Google properties (like YouTube).

I recommend going away this set to simply “Google”.

“Date range”

Leaving this because the default “12 months” is typically fine.

The next necessary feature of the Keywords Results Page is named “Add Filter”:

Google Keyword Planner – Filters

This options provides you an honest quantity of filtering choices. therefore let Pine Tree State quickly break down every of the choices for you.

Keyword Text

Here’s wherever you'll be able to have the tool solely show you keywords that contain a particular word of phrase.

Why would you wish to incorporate bound keywords?

Let’s say {that you|that you simply|that you simply} just launched a brand new line of blue t-shirts. in this case you’d wish to form certain the keyword “blue t-shirt” seems altogether of the keywords that the Keyword Planner suggests to you.

Keyword Planner – Filter text

Exclude Keywords in My Account

This excludes keywords that you’re already bidding on in Adwords.

Exclude Adult ideas

Self-explanatory (I hope).

Avg. Monthly Searches

This is useful for filtering out keywords with legion search volume (after all, these terms tend to be extremely competitive). you'll conjointly wish to filtrate keywords that don’t get that a lot of searches.

For example, let’s say that you simply get a giant list of keyword ideas:

Keyword Planner – Keyword list

You can click on “Avg. Monthly Searches” to type the results.

Keyword Planner – Keyword list, average

That way, you simply see keywords with legion search volume.

You can conjointly do the alternative. Click “Avg. Monthly Searches” once more and you’ll get a listing of low-volume terms:

Keyword Planner – Keyword list, average low

Competition

You can have the Google Keyword Planner solely show you keywords with “Low”, “Medium” or “High” competition.

Keyword Planner – Filter – Competition

This feature visits loads of individuals up.

Remember: the Google Keyword Planner is intended 100% for Google Ads… not SEO.

So the “Competition” score here solely refers to Adwords competition (not however competitive the keyword is to rank for in Google’s organic search results). therefore i like to recommend going away this blank.

Ad Impression Share

Again, this setting solely applies to Adwords. therefore for the sake of SEO, we are able to ignore this filter.

Top of Page Bid

This is what quantity you’d expect to pay money for your ad to seem at the highest of the page for that keyword.

(This wont to be referred to as “Cost Per Click” or “CPC”)

Top of Page Bid may be a proxy indicator of business intent. therefore if you simply wish to focus on keywords that potential consumers look for, you'll be able to set this to a particular dollar quantity.

As you'll be able to see, there square measure 2 choices “high range” and “low range”.

Keyword Planner – Filter – high

I in person set the “low range” to a couple of bucks. That way, I will filtrate keywords with none business intent.

Keyword Planner – Filter – high low

Organic Impression Share

This is however usually your web site seems within the organic results for every keyword. (Note: to use this feature you’ll ought to connect your Google Search Console Account to Google Adwords).

Organic Average Position

Where you rank (on average) for every keyword in Google organic. Again, you’ll ought to hook up with the GSC for this to figure.

So that’s it for filtering.

The last feature of the Keywords Results Page to seem out for is named “Broaden Your Search”.

This is a brand new feature that shows you keywords that square measure somewhat associated with the terms you written in.

For example, after you look for “Paleo Diet”, you get this list of suggestions:

Google Keyword Planner – Broaden your search

Step #4: Analyze the Keyword ideas Section

Now that you’ve filtered the results right down to keywords that square measure ideal for your business, let’s break down the terms that square measure left.

Specifically, I’m planning to show you ways to research the terms that show up within the “Keyword Ideas” section of the Keyword Planner.

Keyword Planner – ideas

Here’s what every of the terms during this section mean:

Keyword (by relevance): this can be the list of keywords that Google considers most relevant to the keyword or URL you written into it.

Avg. monthly searches: Pretty obvious. However, detain mind that this can be range…and not a super-accurate indicator of search volume.

(I’ll show you ways to induce additional correct search volume information in a very minute).

Pro Tip: be careful for seasonal keywords. That’s as a result of seasonal keywords (like “Halloween costumes”) might get fifty,000 searches in Oct and a hundred searches in might. however the GKP can say that the term gets “10,000 searches per month”, that is quite dishonest .

Competition: Like i discussed earlier, “Competition” within the Google Keyword Planner has nothing to try and do with SEO. Instead, “Competition” is solely the amount of advertisers that square measure bidding thereon keyword. however it's helpful to examine if a keyword has any business intent (after all, the additional individuals bid on a keyword, the additional potential there's for them to become a lead or customer).

Top of Page Bid: this can be another good way to size keyword’s proof potential. the upper bid here, the additional remunerative the traffic tends.

Step #5: select a Keyword

Now that you simply savvy to use all of the tools, options and choices inside the Google Keyword Planner, it’s time for the last step: finding impressive keywords that you simply will optimize your site’s content around.

This is tough.

Why? There area unit immeasurable factors that enter selecting a keyword. And it’s additional art than science.

That said, I learn best from examples. therefore I’m attending to assist you select a keyword from your list by walking you thru a fast example.

(For this instance I’m attending to be mistreatment the “Discover new keywords” tool as a result of this can be the simplest thanks to uncover new keywords within the Google Keyword Planner).

Google Keyword Planner – Discover new keywords

First, you would like to think about keyword that’s somewhat broad…but conjointly describes your product, service or content plan.

For example, let’s say that you simply run associate degree ecommerce web site that sells organic food.

If you needed to put in writing a journal post regarding the health advantages of organic occasional, you wouldn’t wish to use the keyword “coffee” (too broad) or “health advantages of organic coffee” (too narrow).

But keyword like “organic coffee” would work nice.

So pop that keyword into the sector and click on “Get Started”.

Google Keyword Planner – "organic coffee"

And take a glance at the keywords that return up:

Keyword Planner – Organic occasional results

So: however does one apprehend that keywords to choose?

There area unit dozens of various factors to seem at. But, in general, i favor to decide on keywords supported three main criteria:

Search Volume: terribly simple. the upper the typical search volume, the additional traffic that keyword will send you.

Commercial Intent: generally, the upper the competition and recommended bid, the better it'll be to convert that traffic into paying customers once they land on your web site.

Organic SEO Competition: Like business intent, evaluating a keyword’s competition in Google’s organic search results takes some additional excavation. you would like to seem at the websites that area unit ranking on the primary page… and discern however laborious it’ll be to excel them. This guide to SEO keyword competition covers everything you would like to grasp.

Bonus Step #1: Get precise Keyword Search Volume knowledge

The Google Keyword Planner can solely show you precise search volume knowledge if you’re running a lively Adwords campaign. Otherwise, you see a spread, like this:

Keyword Planner – vary

To be honest, the vary is really fine by Maine. Keyword volume tends to fluctuate anyway. therefore even the “exact” average monthly search volume that you simply accustomed see within the GKP was a rough estimate anyway.

In alternative words, there’s nothing wrong selecting keywords supported search volume ranges.

That said, there’s a peachy trick you'll be able to use to induce precise search volume out of the GKP… with no need to run ads in an exceedingly Google Adwords account.

Here’s the way to do it…

First, realize a keyword within the list of suggestions that you simply wish to target:

Keyword Planner – Target keyword

Then click “add to plan”:

Keyword Planner – raise arrange

Next, within the right-hand sidebar of the page, click “Plan overview”:

Keyword arrangener – Plan summary

And look at the quantity of “impressions” you’d get if you bid on it term:

Keyword Planner – Impressions

That variety is what percentage folks seek for that keyword each month.

(In this case, 2.1k searches per month)

And a bit like that, you currently have correct search volume knowledge for your keyword. Nice!

Bonus Step #2: The GKP Hack

As you saw, the Google Keyword Planner is pretty cool.

That said, the Google keyword tool has 2 major flaws…

Flaw #1: It solely offers you keywords concepts that area unit terribly closely associated with what you kind in.

For example, let’s say your business sells organic food for pets.

So you kind “organic dog food” into the tool. Here’s what you get:

Keyword Planner – Organic pet-food

As you'll be able to see, these area unit terribly shut variations of “organic dog food”, like:

“natural dog food”

“dog food brands”

“dog food”

I don’t comprehend you, however I don’t want a elaborate tool to return up with a keyword like “dog food”.

And it’s a similar story for many keywords. The GKP is nice at bobbing up with long tail versions of your keyword. however it’s not nice at generating outside the box keyword concepts.

Flaw #2: You get a similar set of keywords everybody else will.

Needless to mention, the Google Keyword Planner is associate degree insanely standard keyword tool.

Which means: the keywords that you simply realize within the GKP tend to be SUPER competitive.

Fortunately, there’s a straightforward method around each of these frustrating issues: The GKP Hack.

Here’s however it works:

First, head over to the Discover New Keywords space of the GKP. Then hit “Start With a Website”.

Google Keyword Planner – begin with web site

But rather than coming into a keyword, you enter a address from another web site in your niche.

For example, rather than coming into “organic dog food” into the sector, let’s use PetSmart’s pet-food class page.

Google Keyword Planner – begin with web site – PetSmart

Boom!

You get a laundry list of keywords that the majority of your competitors can ne'er see.

Keyword Planner – PetSmart results

It gets better…

There area unit immeasurable alternative pages that you simply will use for the GKP Hack, including:

Blog posts

Press releases

Conference agendas

Bio pages of influencers in your trade

News stories

Podcast transcripts

Basically: any page that has text on that is target for this system.

Conclusion

I hope you enjoyed my guide to the Google Keyword Planner.

Now I’d prefer to hear from you:

Do you use the Keyword Planner to assist you return up with keyword ideas?

Or does one largely follow alternative keyword analysis tools (like SEMRush)?

Let Maine apprehend by going a comment below at once.